Color is our way of perceiving vibrations that are affecting every one of us all the time. For the most part, this is going on below our level of consciousness. But if you will begin to pay attention and learn how the different colors can be applied, you can benefit in a wide range of areas.
This is such a broad topic that I could write a book, so this one post is nowhere near comprehensive in breadth or depth. More details and how-to’s will follow since applying this type of awareness is exactly what this blog is about!
Right now I just want to point out how many areas of your life you can make the use of color more conscious so as to harness its power and apply it to your benefit. This awareness alone can be very helpful.
Applications range from applying color, i.e. putting it out there into the world so as to elicit a particular result, to perceiving and then interpreting color as a means of better understanding our world. (We can think of this as output and input.)
A little example: A few weeks ago I impulsively chose a whole new color scheme for this website. Whereas before it was mostly purple and blue, I found myself suddenly and without warning changing it to a strikingly different bright golden yellow with some burnt orange and a warm brown. What possessed me, I wondered. And hmm, I wonder if this will be as appealing or more so and to what effect? As I did a little research into this new color scheme I not only saw that it will, indeed, have a quite different effect on visitors (output), but that it also revealed a bit about me and how I feel about what this site represents as a part of my own expression (input).
Let’s take a look at some areas of application.
Marketing: Make the Right Impression
This was the area that got me thinking about writing this post (which is why it is listed first), yet is the area in which I am the least familiar with the specific uses of color. Color can be used online and for printed material to make a particular impression and to invoke particular responses. (In fact it will make certain subliminal impressions so it behooves you to know what they will be!) I will get more into the specifics of individual colors in an upcoming post, but here is a useful and succinct article I ran across about the use of color in marketing, and this one was interesting too.
Influence Yourself Positively
Colors can be used to influence your mood and to help support you in whatever activities you are wanting to take part in. For example, blue and green are helpful for writing and study, whereas red and orange are good for physical activities and sports.
Enhance Your Life Situation
Jyotish (Vedic astrology) is one system I am very familiar with so I will use this as an example of a system that uses color to effect broad and surprising changes. In some ways, Jyotish can be thought of as one of the more complex oracle systems, and color is an integral part of understanding not only how various symbols relate to the greater whole but also how to apply them and their respective colors to encourage certain practical effects. (Some other oracular systems incorporate color as well.)
An example is something I recently posted about strengthening Venus energy which is weak in the world right now. Among other things, Venus represents art and creativity, relationships (especially with our beloved), beauty, comfort, and luxury. Venus’ colors are pastels and variegated colors, especially pink. Simply using or being around Venus colors will strengthen most or all of those areas that Venus represents. It’s kind of unbelievable, but it really does work.
If you think about it, what you are doing when you expose yourself more often to a certain color is you are increasing and strengthening a particular vibration. And the vibration of pink relates strongly to the vibration of love, for example. So looked at like this, it all makes a lot of sense. (This is how seed or name mantras work as well, and in fact, much of what I am saying about color holds true for sound as well.)
Boost Your Healing Powers
This is related to influencing yourself, but in considering healing, I think of color’s influence as taking place over time and having a more long-term influence.
Colors in Our Environment
The locations where we spend a lot of our time are very important to consider since they have an almost constant influence on us. We can use this to our benefit, or unbeknownst to us, these areas can be causing problems for us or our families physically, mentally, or emotionally.
If you usually feel calm, upset, phsysically energized, lethargic, etc. in a certain location, notice the predominant color and see if you think that is a major factor.
Clear and Strengthen Body Centers or Chakras
This is a powerful use of color as visualizing a center’s corresponding color (and/or using it in conjunction with the corresponding note on the musical scale) can strengthen and clear our body centers. Each center relates to how well we function in certain areas. For example, our root chakra relates to how secure we feel and using a clear, pure red to treat this area can go a long way toward alleviating our fears about finances, death, etc.
Eat Every Color Every Day
To tell the truth, I don’t think this relates so much to the idea of color as vibration as it does to simply variety but I like it and it sort of fits here! The idea is that every day you eat food of every color and you will have a nice variety of tastes, textures, and nutrition. Fun! But hmm… Now that I think about it, since foods’ colors must at some level represent their vibration, eating them must influence in similar ways as the colors in our environment, don’t you think?
An Integral Intuitive Element
Perceiving color with our subtle senses or our mind’s eye is a great way to increase our knowledge about our world.
If you are one of the lucky ones who is able to see auras (either naturally or through practice), you know that they can be extremely informative. They can indicate a person’s (or animal’s or plant’s) condition physically, emotionally, and mentally and sometimes in great detail.
There are standard lists of what certain colors may mean in an aura (or certain patterns of color) yet it’s recommended that you use these only as a starting point and put more weight on what you learn through experience that the colors mean to you.
Body Charts for Intuitive Work
An effective and fun way to investigate someone’s condition is to use a body chart that is drawn on a piece of white paper. As you focus on that person (or animal or plant) you will begin to see patterns of color with your mind’s eye which in turn indicate meaning to you. This practice is used similarly to that of seeing auras but can be done even when separated by great distances.
Get a Reading on Yourself
Noticing if there is a pattern or strong desire for a certain color (e.g. what color you are drawn to wear, or what color you are strongly attracted to in general) can be very informative. Sometimes it will be because you need help in that area or sometimes it’s because you are very healthy in that area and wanting to express it.
There are lots of exercises designed to help increase our intuition that use color. A simple one that we’ve all probably heard of or tried is using playing cards. You go through the deck, pick up the top card, and see if it feels black or red. They really do have quite a different feel to them and this can be used to increase our awareness of our subtle senses.
At this point, I’m realizing I could probably go on forever (okay, for a long time) about the many applications of color in our lives. But this is a good start so I will stop here for now. I wanted to lay a foundation and to set the stage for posts on more in-depth applications.
Also, knowing how each individual color affects us is a critical adjunct to this information so I’ll write about that very shortly, I promise! [Update: I've since posted that information for you here.]
I hope I’ve illuminated that there can be lots of benefits of paying a bit more attention to color, this common element of our experience that we all tend to take so much for granted. Start to pay attention now and besides reaping some immediate benefits, you’ll be well positioned to jump into specific tools and exercises when we get to them.
In the meantime, I’d love to hear your observations about this!
[Photo: Tanti Ruwani/sektordua]